Fresh Summer English | July Offer

Eli Language School’s summer classes for children, adults and teenagers are announced

About the

Project

Client

Eli Language School is located in the valley of Malerreka (Navarra). Using a practical teaching method, and a safe approach to languages, the school has been able to help local children learn while playing, frustrated youngsters pass the subject they were struggling with and advise adults interested in acquiring a language qualification or simply learning a new language

Goal

The academy wanted to organise courses in July for children, adults and teenagers. So they needed a poster to advertise their services. It had to be attractive, simple, summery and clear in conveying the offer. The use of the corporate colours was also required

The Final

Results

The end result meets the client’s needs perfectly. Everyone thinks of the beach when we talk about summer. The British flag with low opacity, tells us about the content of the offer: ‘English lessons’. The layout of the texts makes the information clear. By being separated into two columns, the message is better understood. The corporate colours of the text harmonise with the logo. If we look at the poster superficially, the main idea is clear: ‘Learning English is fun’.

Bilingual Offer

The poster is in Basque and Spanish. Each column conveys the information in both languages, which improves the transmission of the message

Segmented offer

The school meets the needs of children, teenagers and adults alike and its teaching methodology is adapted depending on the audience. Children learn while having fun, teenagers get extra tuition to help them cope with subjects they struggle with, and adults get preparation for a degree or simply lessons to learn a new language. The background image encompasses these three segments

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