It was decided that the website would be a ‘one pager’. The possibility of creating an online shop was considered, but Vampira’s business model, more focused on personalised customer service, and not being a type of handicraft that can be made en masse, the founder preferred to continue making transactions through Instagram. As it has a dark and macabre theme, monochromatic colours and typography reminiscent of the gothic or Victorian period, closely related to horror and the macabre, have taken precedence. Navigation through the website is pleasant and fluid and its ‘sticky menu’ allows you to jump from section to section without any problem